I don't agree with this sentiment. There are over 1 billion women in the planet that have passed HSV-1 orally to one or more of their children. That does not mean they have done anything wrong or lacked 'great effort'.
There is absolutely no reason for a mother with oral HSV-1 to behave any differently to a mother without HSV-1. Provided active cold sores are kept away from everyone, there is no reason why all mothers cannot show their chosen manner of affection to their children.
It is only stigma-generated fear that leads to a few mothers thinking differently and operating from a place of fear instead of love. Hopefully we can reach those women and assure them they do not need to behave differently on account of HSV.